News and Insights
Latest news and insights
Reporting and analysis on AI creative, CTV delivery, and the numbers behind both.
AI Video Workflow After Images 2.5 and Seedance 2.5
See how to build a controlled AI video workflow with Images 2.5 and Seedance 2.5, from reference assets and generation to review, revision, and measurement.
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How to Evaluate a Creative Automation Platform for Advertising
Use six workflow questions to choose a creative automation platform, from brief intake and brand context to review, approval, and measurable output.
7 AI Video Ad Tools Compared in 2026: Pricing, Workflow, and Fit
Compare seven AI video ad tools by pricing, production workflow, approval effort, channel fit, and measurement support for paid media teams in 2026.
How Much Does a TV Commercial Cost in 2026?
TV commercial costs in 2026 range from $1,500 local production to $500,000+ national work, plus $100 local spots or $15 to $65 CTV CPMs.
CTV Advertising Trends 2026: Five Shifts That Matter
Five CTV advertising trends shaping 2026: fragmented video budgets, AI production, delivery transparency, outcome pricing, and disclosure requirements.
AI Didn't Peak in Advertising. The Prompt Era Did.
AI in advertising moved beyond prompt-based generation. See how campaign context, approval, targeted revision, and performance feedback now shape the workflow.
The CTV Performance Gap: Why Scale Has Outpaced Optimization
CTV's gap isn't scale, it's the missing optimization loop. Creative locks too early, attribution lags so teams optimize on completion rate not real outcomes, and "optimization" happens after campaigns end, not during them. Starti fixes this with live AI optimization (SmartReach™), outcome attribution (OmniTrack), and performance-based pricing.
Beyond AI and CTV: The Story Behind Starti's Puppy Park
Sometimes the most memorable part of an industry event isn't a product demo or a keynote session. At MAU Vegas 2026, it was a space where people could spend a few minutes with rescue puppies and for some of those puppies, it led to a new home.
What Advertisers Asked Us Most at MAU Vegas 2026
Growth teams today face two challenges: acquiring users efficiently and producing enough creative to keep up with testing demands. At MAU, those were the conversations we had most often, and the reason Starti continues to invest in both CTV UA and AI-powered creatives.
MAU Vegas 2026: A New Chapter for Starti
For Starti, MAU Vegas 2026 was more than an industry event. It was a chance to strengthen existing relationships, build new ones, and connect with the people behind the emails, calls, and LinkedIn messages. That's what made this year's MAU especially memorable.
Harness Engineering for Starti.ai Video Agents
How We Build Motion Graphics That Actually Ship Part 1 of the Video AI Agent Engineering Series